/ By Daniel Momoh / Online course/ 1 Comment

Pricing Your Online Course

Putting a cost price on your online course is always a dicey decision especially for beginner course instructors since unlike physical products no tangible raw materials were procured,

so there is the fear of having no sales if the price is too high or the dilemma of having percieved to have produced a low-quality information product if the price is too affordable.

And trust me, this pricing decision phenomenon also happens to the best of us.

So in this article, I will share a few tips that will help you to make this precarious decision with some ease.

The ultimate decision factors to be considered here will be your target audience, the value of your information product, and your marketing and advertising budget.

Remember In module 2 of the Profitable Course Launch Academy we discussed Market research feasibility which is meant to give you an idea of the volume of audience your information solution is likely to serve and their purchasing power.

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This simply means, for example, the price for your information product targeted at undergraduate students will be different from those meant to reach a 9-5 fully employed market audience.

However, in general, the cost formula that is often used in information product pricing is the
• High volume; low-cost formula and
• Low volume; high-cost formula

This simply means, if you have a high volume audience, you could make your information product more affordable to most.

For example, instead of selling your product at N15, 000 in a high volume audience for a sales conversion of 8 in a month, why not sell at N5,000 in the same high volume audience at a conversion rate of 200 within 10 days.

This will give you a faster profitability conversion ratio within a short space of time.

Conversely, you make your product pricy if your audience is a high earned slim audience.

Although this often requires a more digital marketing persuasion skill.

For this, I will recommend the FACEBOOK RETARGETING COURSE; THIS IS A STEP-BY-STEP PRACTICAL CLASS ON DIGITAL MARKETING.

The Low volume high-cost method is often used in distant learning for higher institutions for their online students.
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In concluding this class, this is what I will recommend, instead of putting all your information value into one single online course, should you split them, and by this, I mean Upsales and Cross Sales,

For example, if you have decided to create a course with the caption “how to make money online with eCommerce”, your first course may be Mini Importation for starters for N7,500 you may then proceed to break the course into other upsales like

digital marketing for Mini Importation for N,5000,

Mini Importation Hot spot sales strategies for N6,000,

so at the end of the day, you have 3 products for N18,500 from just one Online Course Idea.

Your Cross sales, may then be Affiliate Marketing N6,000,

Dropshipping N10,000 and Networking marketing N5,500.

All these are derivatives from just one-course idea “make money online with eCommerce” and from this, we were able to get 3 upsales and 3 cross sales valued at N40,000 in total.

I will recommend that you get really creative with your product pricing, study your audience purchasing power, and implement the cross-sales, upsales strategies accordingly.

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/ By Daniel Momoh / Online course/ • • / 0 Comments

3 Type of online courses you can create

Creating a profitable online course as an entrepreneur requires skills and strategies, in this article I will show you the type of courses you can create and the strategic sales implementation for each.

The first on my list here is the Open or Free Online courses

Now, you might want to ask why I would recommend a free online course when the idea for creating the information product is for profit in the first place; well here is the thing,

if you are a newbie in your niche with no prior reputation, no mailing list, no quality social media following, no existing students or influential brand image.

the Open Free course method is highly recommended for you.

And here is how to go about it;

You will divide your online course into 2 parts.

The first part will be your bait, it will be a juicy half of a coin, a completely free information product but for a purpose, and this is to strategically grow your audience.

You then will run a strategic digital marketing traffic to this bait information course.

I will suggest you do an email marketing model in this case; please by all means grab the Email Marketing Automation Course, you will gain a lot of insight on email marketing that really works.

Now imagine you are able to build your mailing list to about 3000 using the part 1 of your online course, you now have an audience that Know, Like and Trust you, which are the three key ingredients when selling online.

Remember the information product was given for free
They have enjoyed your online course and they are now very much disposed and comfortable following you as a mentor,

Now, By the time you roll out the second part of your information product this time a paid version to the audience you have already built, you should be able to get at the least a 40 percent paid conversion if you were able to create a good appetite for your information course in the first part.

The income generated should cover up for the initial marketing cost and also fetch you a good profit provided your marketing opt in conversion was considerably very cheap.

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Now let’s talk about Freemium course Model

This is a pricing strategy by which a product or service is provided free of charge, but money is charged for additional features or services rendered.

This is my favourite and I will highly recommend it, a lot of software companies, and web-based services have also adopted this method.

The strategy for the Freemium course type is very simple but highly effective.

You simply grant a limited access to your online course for your students to enjoy, but access into the comprehensive package will have to be paid for.

Infact, in one single information product, you could have as many as 5 paid information addons.

For example, if you have a course on Mini Importation Business, you may decide to give access to the first 3 chapters for free, while access to the remaining modules which will include, workbooks, downloadable digital marketing blueprints, and a phone appointment consultation will all come at a cost.

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Lastly is the Paid Online courses which are usually the common ways people sell their online, in this case, your student will have to make payments before accessing the information page from the get-go.

The strategies with this type of online course are in the Value of the information products, the marketing strategies, and additional freebie values attached.

You will need to be very skillful with your marketing approach to ensure you weaken all the defenses of your prospect.

Again email marketing follow up is the game-changer here.e

By all means please go through the EMAIL MARKETING AUTOMATION, it’s a simplified course on email marketing and you will learn a lot on how to set up an email marketing campaign for your information product.

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/ By Daniel Momoh / Online course/ • • / 0 Comments

How to launch a profitable online course

Developing an online course is easy, everyone with a writing pad can do that, more so there are countless online tools now available for creating an online course.

I’m sure your already know that YouTube is enriched with libraries of information on different topics.

However, developing a PROFITABLE ROI information product requires a lot more, and that is what I will be showing you in this article.

I am going to show you the business aspect of information marketing.

Fundamentally, the secret to a successful business is finding a problem, researching how many people have such a problem, and positioning yourself as a solution provider to such an audience.

Incidentally, that same principle also applies here.

The secret to creating a PROFITABLE online course is providing a scarce VALUE SOLUTION.

To learn more on this, I have put together a FREE video ‘Course Launch Academy’ that will hold you by the hand and show step by step on how to convert your knowledge expertise into a 7 Figure Autopilot Money Making Machine

In this course, you learn about 3 hot highly profitable niches and how to perform an effective research analysis using some tools that I will show you.

Inside the course academy is a plug and play course launch template that will also guild you on how to script your information product

while you also get access to my Course Launch Management Web App and yes all these values are coming to you for FREE.
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/ By Admin's Desk / Online course/ • • / 5 Comments

How to script your online course

Developing Digital Courses could be stressful, writer’s block is often the common dreadful phenomenon here.

And this could be a discouraging mental lock jam for beginners which leads to abandoned projects.

This is because most times, EVEN IF You know what you want to write about, expressing it COULD literally become an insurmountable mountain.

However, the good news is with my Online Course Launch Academy all the hard work has been done for you.

I have provided you with a step by step video course how to create a PROFITABLE INFORMATION PRODUCT (Online Courses), Practical workbook template and reference links that will guild you on how you will seamlessly express your thoughts, develop your Outline modules and Launch your Course in 4 weeks or less.

All you need to do is fill in the blanks and your course is ready to fly.

Moreso, you don’t have to think of a platform that will host, manage, launch and make sales for your online course as these have been handled at no cost for you with several other added benefits.

If this sounds like a really good idea to you, then sign up right now for the Online Course Launch Academy
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