/ By Daniel Momoh / Online course/ 1 Comment

How to Set the Right Price for Your Online Course

I priced my first course at $27.

Not because I did any research. Because $27 felt “safe.” Cheap enough that nobody could say no, I thought.

I was wrong on almost every level.

Sales were slow. Refund requests were oddly high. And worst of all, the students who did buy barely finished the course. If that sounds backwards to you, stay with me, because it took me way too long to figure out why.

The Pricing Mistake Almost Everyone Makes

Most course creators price out of fear, not strategy.

Fear that charging “too much” will scare buyers away. Fear that nobody will take an unknown creator seriously at a premium price. So they default to whatever number feels the least uncomfortable to type into a checkout page.

Here’s the problem: pricing isn’t really about you feeling comfortable. It’s a signal to your buyer about value, commitment, and outcome. Get that signal wrong, and you attract the wrong students, or none at all.

Let’s take this apart properly.

Objection #1: “If I Price It Low, More People Will Buy”

This is the belief that got me stuck at $27. It sounds logical. It’s also mostly false.

Lower prices don’t just filter out serious buyers, they filter out serious commitment. Someone who pays $27 has very little skin in the game. If life gets busy, that course is the easiest thing to abandon.

Someone who pays $497 has made a decision. They’ve committed money that matters to them, which means they’re far more likely to show up, do the work, and actually finish, which is exactly the outcome that turns into testimonials, referrals, and repeat buyers.

Low prices don’t attract more committed students. They often attract fewer of them, wrapped in a bigger crowd of tire-kickers.

Objection #2: “Nobody Will Pay a Premium Price for an Unknown Creator”

I believed this too, until I noticed something odd: buyers weren’t actually evaluating me. They were evaluating the transformation I was promising.

Price isn’t primarily judged against your personal brand. It’s judged against the value of the outcome and what that outcome is worth to the buyer.

A course that helps someone land a $60,000 job is worth vastly more than $27, regardless of how well-known the creator is. A course that saves someone twenty hours a month is worth real money to a busy professional, brand recognition aside.

The question isn’t “am I famous enough to charge this?” It’s “is the transformation worth more than the price tag?”

So What Actually Determines the Right Price?

Here’s where curiosity should kick in, because this is the part most creators skip entirely.

1. The Specificity of the Transformation

Vague outcomes support low prices. Specific, measurable outcomes support higher ones.

“Learn photography” is vague, and vague sells cheap. “Shoot and edit wedding photos clients will pay $2,000 for” is specific, and specificity supports real pricing.

2. The Cost of Not Solving the Problem

Ask yourself honestly: what does it cost your ideal student to keep struggling with this problem?

If the answer is “a few wasted weekends,” price accordingly. If the answer is “thousands of dollars in lost income, or years of slower progress,” your price should reflect that gap, not your own comfort level.

3. The Format and Level of Support

A self-paced video library with no interaction is worth less than a course that includes feedback, community, or direct access to you.

This isn’t about padding your course with extras to justify a number. It’s about being honest with yourself about what level of support you’re actually providing, and pricing that reality accurately.

4. What Comparable Options Actually Cost

Not to copy competitors, but to understand the landscape your buyer is comparing you against.

If similar transformations are sold as $1,500 coaching programs, a $97 course that delivers 80% of that value is an obvious, easy yes. Positioned correctly, of course.

The Realization That Changed My Pricing Completely

Here’s what shifted everything for me: price isn’t just a number. It’s a filter.

Low prices filter in volume and filter out commitment. Higher prices filter in commitment and filter out casual browsers who were never going to finish anyway.

Neither approach is universally “right.” But most course creators default to low prices without ever consciously deciding which type of student they actually want.

Ask yourself: would you rather have 500 students who barely engage, or 80 students who finish, get results, and tell other people about it?

Objection #3: “What If I Price It Wrong and Get Refund Requests?”

Here’s an uncomfortable pattern worth knowing: refund rates often go up at low price points, not down.

Why? Because low-commitment buyers make low-commitment decisions. They buy on impulse, don’t engage, and ask for their money back the moment life gets busy.

Higher-priced offers, especially ones with a clear application process or onboarding step, tend to see fewer refunds, because the buyer has already mentally committed before they’ve even paid.

If refunds are your fear, cheaper pricing usually isn’t the fix. Clearer positioning and a more qualified buyer often are.

A Simple Way to Sanity-Check Your Price

Before you lock in a number, ask yourself these three questions honestly:

  1. What specific, measurable outcome does this course deliver?
  2. What would it reasonably cost my ideal student to get that outcome another way (coaching, done-for-you services, trial and error)?
  3. Does my price reflect a fraction of that value, or does it reflect my own fear of asking for more?

If your price only survives question three, it’s time to revisit it.

Testing Your Price Without Guessing Forever

You don’t need to get pricing perfect on the first try. You need to test it deliberately.

  • Launch at a price you believe reflects the value, not the lowest number that feels safe
  • Track completion rates alongside sales numbers, not just revenue
  • Pay attention to the objections buyers raise before purchase, they often reveal exactly what’s misaligned
  • Raise prices as your proof (testimonials, results, case studies) grows, rather than keeping an “introductory” price forever

Pricing isn’t a one-time decision. It’s an ongoing conversation between the value you deliver and the market’s willingness to pay for it.

The Real Question to Ask Before You Publish a Price

So here’s what I’d leave you with.

It’s not “what price will scare the fewest people away?”

It’s “what price actually reflects what this transformation is worth, and attracts the students who’ll do something with it?”

Because somewhere out there, a buyer is deciding right now whether your course is a serious investment or a cheap impulse purchase they’ll forget about next month. The price you choose has already started answering that question for them, before they’ve read a single word of your sales page.

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/ By Daniel Momoh / Online course/ • • / 0 Comments

Types of Courses You Can Create

For the longest time, I thought there was only one “right” way to build a course.

Record a bunch of videos. Organize them into modules. Slap a price tag on it. Done.

So I did exactly that. And it flopped.

Not because the topic was wrong. Because the format was wrong for what my audience actually needed. If you’ve ever built something you were proud of and watched it underperform anyway, I want you to consider a question that changed everything for me.

What if the problem was never your knowledge? What if it was simply the wrong container for it?

The Assumption That Held Me Back

I assumed “course” meant one specific thing: pre-recorded videos, self-paced, watch-whenever-you-want.

That format works beautifully for some topics and audiences. For others, it’s basically setting your content up to fail before anyone even presses play.

Here’s the realization that reshaped how I build: the type of course you create should match how your audience actually wants to learn, not just how you’re used to teaching.

Let’s walk through the main types, what each one is actually good for, and the objections that usually talk people out of trying them.

1. Self-Paced Video Courses

This is the format most people picture first. Pre-recorded lessons, organized into modules, available on demand.

It works exceptionally well for topics with a clear, linear skill progression, think software tutorials, technical skills, or step-by-step processes.

Objection: “Isn’t Self-Paced Oversaturated Now?”

The format is common, sure. But saturation is about competition on topic, not format. A well-structured self-paced course in a specific niche still massively outperforms a vague one in a “less crowded” format.

The real risk with self-paced courses isn’t competition. It’s completion. Students buy them with the best intentions and then life happens. If you go this route, build in accountability, short lessons, progress tracking, community check-ins, or it becomes just another course gathering digital dust.

2. Cohort-Based Courses

Everyone starts and moves through the material together, usually with live sessions, discussion, and a defined start and end date.

This format shines when your topic benefits from real-time feedback, peer accountability, or discussion, things like coaching skills, creative work, or anything where seeing other people’s approaches genuinely helps you learn.

Objection: “This Feels Like Way More Work to Run”

It is more work upfront, no question. But here’s what changed my mind on this one: cohort courses routinely support significantly higher prices than self-paced ones, because the live interaction and accountability are part of the value, not just a bonus feature.

You’re not just selling content. You’re selling a shared experience and a deadline that keeps people actually finishing.

3. Membership-Style Courses

Instead of one finished product, you deliver an ongoing stream of lessons, resources, and updates for a recurring fee.

This format works well for fast-changing topics, things like marketing, SEO, or industry-specific skills where “finished” content goes stale within months.

Objection: “Won’t People Cancel the Moment They Learn What They Need?”

Some will. That’s fine, and expected. The real win with memberships isn’t zero churn, it’s recurring revenue that doesn’t require a brand-new launch every single month.

Keep the value fresh and the community engaged, and a meaningful chunk of members will stick around far longer than a one-time buyer ever would.

4. Hybrid Courses (Self-Paced Core + Live Elements)

This is the format I eventually landed on, and it solved most of the problems the pure self-paced version created.

Core lessons are pre-recorded so people can move at their own pace, but you layer in live Q&A calls, a community space, or scheduled check-ins to add accountability without the full operational load of a live cohort.

Objection: “Doesn’t This Just Complicate Things?”

It adds a little complexity, yes. But it solves the single biggest weakness of pure self-paced courses, low completion, without demanding the intensive live structure of a full cohort.

If you’re unsure which format fits, hybrid is often the safest starting point. It gives you real data on what your students actually need before you commit fully to one direction or the other.

5. Micro-Courses (Short, Specific, Fast Wins)

Instead of one large course covering an entire topic, you build a short, tightly focused course solving one specific problem, often completable in under two hours.

This format works well as either a lower-priced entry point into your world, or a highly targeted paid offer for a very specific pain point people want solved now.

Objection: “Isn’t a Short Course Worth Less?”

Not if it solves a real problem completely. Value isn’t measured in runtime, it’s measured in outcome. A 45-minute course that fixes one frustrating, specific problem can easily outperform a bloated eight-hour course that never quite gets to the point.

Micro-courses also work brilliantly as an ascension path. Someone buys the small win first, then naturally becomes curious about your larger, more comprehensive offer.

6. Certification or Credential-Based Courses

Structured around achieving a recognized credential, certificate, or qualification, often used in professional or compliance-driven fields.

This format works especially well when completion unlocks something tangible, a job requirement, a professional designation, or a resume line that genuinely matters to your audience’s career.

Objection: “I’m Not an Accredited Institution, Can I Even Do This?”

You don’t need formal accreditation to offer real value here. Plenty of respected industry certificates come from individual experts and private organizations, not universities.

What matters is that the credential is genuinely recognized or respected within your specific niche or industry, not that it carries a university’s name attached to it.

So Which Format Should You Actually Choose?

Here’s where curiosity should take over from assumption.

Ask yourself these questions honestly before you pick a format:

  1. Does my topic change quickly, or does it stay mostly stable over time?
  2. Do my students need real-time feedback, or can they succeed learning independently?
  3. Am I solving one specific, narrow problem, or delivering a broader transformation?
  4. Can I realistically support the ongoing demands of a live or membership format, or do I need something more sustainable long-term?

There’s no universally “best” format. There’s only the format that matches your specific topic, audience, and capacity.

The Realization Worth Sitting With

I used to think choosing a course format was a minor logistical decision, something to figure out after the real work of creating content.

It isn’t minor. It’s foundational. The wrong format can make genuinely excellent content feel confusing, unfinished, or forgettable. The right format can make even simple content feel indispensable.

So before you record another single lesson, pause and ask yourself the question I wish I’d asked much earlier: am I building the right container for what I actually want to teach, and how my audience actually wants to learn it?

Because the knowledge you have is probably already valuable enough. The only real question left is whether the format you choose helps that value reach people, or quietly gets in its way.

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/ By Daniel Momoh / Online course/ • • / 0 Comments

How to launch a profitable online course

  • Real launches build anticipation and trust for weeks before the cart even opens.
  • Honest urgency, direct objection-handling, and well-timed testimonials are what actually drive sales.
  • A weak launch isn’t failure, it’s data showing what to fix next time.
  • Profitability depends on how well you guide people to want the course, not just how good the course is.

The Assumption That Wrecked My First Launch

I thought a launch was an event. One email, one announcement, one day where you “go live” and hope people show up with their wallets open.

That’s not a launch. That’s a gamble.

Here’s the realization that changed everything for me: a profitable launch isn’t something that happens on launch day. It’s something that gets decided weeks before launch day even arrives.

By the time you hit “send” on that big announcement, the outcome is already mostly determined by what you did beforehand. Let’s break down what actually needs to happen, and the objections that quietly sabotage most launches.

Objection #1: “I Just Need to Announce It to the Right People”

This was my exact thinking. Build the course, tell my audience, watch the sales roll in.

The problem? “My audience” was a vague, cold list of people who’d never been warmed up to the idea that this course even existed, let alone convinced they needed it.

A launch doesn’t sell to strangers. It sells to people who’ve already been guided, gradually, toward wanting exactly what you’re about to offer.

Step 1: Build Anticipation Before You Build the Cart Button

Weeks before launch, your job isn’t to sell. It’s to plant curiosity.

Share the problem your course solves, without giving away the full solution. Talk about the transformation, not the feature list. Let people start asking themselves, “wait, could this actually help me?” before they’ve even seen a price.

Practical ways to do this:

  • Post content that names the exact frustration your ideal student feels
  • Share small wins or previews from your own process building the course
  • Ask your audience direct questions about their biggest struggle with the topic (this doubles as market research)

By the time you announce, people should feel like they’ve been waiting for this, not encountering it cold.

Objection #2: “I Don’t Have a Big Enough Audience to Launch”

I believed this for a long time. It’s one of the most common excuses course creators use to delay launching entirely.

Here’s what actually matters more than audience size: audience relevance. A list of 300 people who’ve genuinely engaged with your content will outperform 10,000 cold followers who barely know your name.

If your list feels small, the fix isn’t waiting until it’s bigger. It’s making sure everyone on it actually knows, likes, and trusts what you’re about to offer.

Step 2: Create a Genuine Reason to Buy Now, Not Eventually

Here’s a pattern I’ve seen repeat itself over and over: courses left open for purchase indefinitely almost always underperform courses with a real, honest deadline.

Why? Because “I’ll buy it later” quietly becomes “I forgot this existed” for most people.

This doesn’t mean manufacturing fake urgency. It means structuring a real reason to decide now:

  • A cohort that starts on a specific date (so late signups genuinely miss the start)
  • A limited number of seats if you’re offering live support or feedback
  • A bonus that’s only available during the launch window, and actually disappears afterward

Objection: “Isn’t Urgency Just Manipulative Sales Tactics?”

Manufactured urgency is manipulative. Real urgency is just honesty about a real constraint. If your urgency is genuine, it’s not manipulation, it’s clarity that helps hesitant buyers stop putting off a decision that’s genuinely good for them.

Step 3: Address Objections Before They Become Silent No’s

Most people who don’t buy never tell you why. They just quietly leave your sales page and never come back.

Which means you have to answer their unspoken objections before they close the tab.

Common ones worth addressing directly:

  • “What if I don’t have time to finish it?”
  • “What if this doesn’t work for my specific situation?”
  • “What if I’m not experienced enough to start?”

Name these fears out loud in your launch content and sales page. Silence doesn’t reassure anyone. Direct, honest acknowledgment does.

Step 4: Use Social Proof at Exactly the Right Moment

Testimonials scattered randomly do some work. Testimonials placed right after you raise a specific objection do dramatically more.

If your launch content addresses “I don’t have time for this,” that’s exactly where a testimonial from a busy parent or full-time employee should appear, not buried somewhere unrelated.

Real stories from real students are often more persuasive than anything you could write about yourself.

Objection #3: “What If I Launch and Almost Nobody Buys?”

This fear stopped me from launching for months. Here’s the reframe that finally got me moving: a launch isn’t a one-shot test of whether your course “works.” It’s data, whatever the outcome.

If sales are lower than hoped, that’s not proof your course is bad. It’s information about where your funnel, message, or offer needs adjusting before the next launch.

Profitable course creators aren’t the ones who nailed it on launch one. They’re the ones who treated every launch as feedback and kept refining from there.

Step 5: Plan the 48 Hours Before Close as Carefully as Launch Day Itself

Something interesting tends to happen in the final two days of an honest, deadline-driven launch: a meaningful chunk of your total sales happen right there, at the very end.

This isn’t about spamming people. It’s about a genuine last reminder that the window is actually closing, paired with a direct answer to whatever hesitation might still be holding someone back.

A short, honest “doors close tonight” message, sent at the right moment, consistently outperforms silence in the final hours.

The Realization Worth Sitting With

Here’s what I wish someone had told me before my $340 launch: profitability isn’t decided by how good your course is. It’s decided by how well you guide someone from “never heard of this” to “I need this now.”

That journey doesn’t happen in a single announcement. It happens across weeks of anticipation, a real reason to act now, honest answers to real objections, and proof from people who’ve already gotten results.

The Question to Ask Before Your Next Launch

So here’s what I’d leave you with.

It’s not “will people want my course?”

It’s “have I actually built the path that leads them to wanting it?”

Because right now, somewhere, there’s an audience of people who’d genuinely benefit from what you know. The only real question left is whether your next launch gives them a real reason, and a real moment, to say yes.

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/ By Admin's Desk / Online course/ • • / 5 Comments

How to script your online course

I recorded my first module without a script.

I figured I knew the material well enough to just “talk it out.” I’d taught this stuff for years, after all.

Forty minutes of rambling later, I had a recording nobody could sit through, including me.

If you’ve ever hit record, frozen up, or listened back and cringed at how unfocused you sounded, you’re not bad at teaching. You’re just missing the one thing that makes teaching on camera actually work: a script built for how people learn, not just what you know.

The Assumption That Kept Me From Scripting

I thought scripting would make me sound robotic. Stiff. Like I was reading a textbook out loud instead of teaching.

So I avoided it entirely, and ended up with the opposite problem: rambling, repeating myself, losing my own train of thought mid-lesson.

Here’s the realization that changed everything for me: a good script doesn’t make you sound scripted. It makes you sound clear. The stiffness people worry about usually comes from reading word-for-word, not from having a script at all.

Let’s talk about how to script lessons that feel natural, hold attention, and actually teach.

Objection #1: “I Know My Material, I Don’t Need to Write It Out”

Knowing your material and being able to deliver it clearly in a fixed amount of time are two completely different skills.

Expertise makes you want to explain everything. A script forces you to decide what actually matters for this specific lesson, and cut the rest.

Without a script, experts tend to over-explain, wander into tangents, and bury the actual point of the lesson under everything they also happen to know. Students don’t need everything you know. They need exactly what solves their specific problem, delivered clearly.

Step 1: Start With the One Outcome, Not the Content Dump

Before writing a single line, answer this question: what should the student be able to do by the end of this specific lesson?

Not “understand the topic broadly.” Something concrete. “Set up their first email automation.” “Identify the three pricing mistakes that kill conversions.” “Write a hook that stops the scroll.”

Every sentence in your script should serve that one outcome. If a point doesn’t move the student closer to it, it belongs in a different lesson, or nowhere at all.

Objection #2: “Won’t Cutting Extra Detail Make My Course Feel Thin?”

This is the fear that leads to bloated, unfocused lessons. But here’s what actually happens: length doesn’t create value, clarity does.

A tightly scripted 8-minute lesson that delivers one clear outcome will outperform a rambling 25-minute lesson every time, because students finish it, understand it, and actually apply it.

Thin isn’t short. Thin is unclear. A focused lesson with no filler is the opposite of thin, it’s respectful of your student’s time and attention.

Step 2: Structure Every Lesson Around a Simple Arc

Here’s a structure that’s worked consistently for me, borrowed straight from how curiosity and learning actually function together:

  1. Hook: name the specific problem or question this lesson solves
  2. Context: briefly explain why it matters or where it fits in the bigger picture
  3. Teach: walk through the actual content, step by step
  4. Example: show it in action, not just in theory
  5. Recap: restate the outcome in one or two sentences

This arc keeps you from rambling because every section has a job. When you know what job you’re doing in a sentence, you stop wandering.

Step 3: Write Like You Talk, Then Trim

Here’s the trick that solved my “sounding robotic” fear: write your first draft the way you’d actually explain it to a friend, out loud if it helps, then tighten it afterward.

Don’t write a script the way you’d write an essay. Spoken language and written language are genuinely different, full sentences on a page often sound stiff and over-formal when read aloud.

After your first draft, go back and:

  • Cut any sentence that repeats a point you already made
  • Replace jargon with the plainest possible phrasing
  • Read it out loud, and if you stumble on a sentence, rewrite it shorter

Objection #3: “What if I Go Off-Script and Forget Something Important?”

This is exactly why a full word-for-word script often backfires. If you’re too locked into exact wording, one small slip makes you feel like you’ve failed and need to restart.

The fix isn’t memorizing a script perfectly. It’s using a structured outline with key phrases, not a full transcript. Bullet the core points, the specific examples, and the exact phrasing for anything precise (definitions, numbers, technical terms), but let the connective sentences flow naturally in the moment.

This gives you the clarity of a script with the natural delivery of someone who genuinely knows their material, because you do.

Step 4: Build in Moments That Create Curiosity, Not Just Information

A script that only delivers information, however clearly, can still feel flat. The lessons that keep people watching also build small moments of curiosity throughout.

Simple ways to do this:

  • Ask a question at the start of a section before answering it
  • Tease what’s coming next (“in a minute, I’ll show you exactly why this mistake costs people the most conversions”)
  • Share a quick story or example before explaining the underlying principle

These moments aren’t filler. They’re what keeps a viewer’s brain leaning forward instead of drifting off.

Objection #4: “This Sounds Like a Lot of Extra Work Before I Even Hit Record”

It’s more upfront work than winging it, that part’s true. But here’s the tradeoff worth understanding: scripting properly once saves you hours of re-recording, awkward editing, and cutting rambling tangents later.

A focused 30 minutes of scripting a lesson almost always beats an unscripted hour of recording, re-recording, and trying to salvage usable footage afterward.

A Simple Scripting Checklist Before You Hit Record

Run through this before recording any lesson:

  1. Is there one clear outcome this lesson delivers?
  2. Does the opening name a specific problem or question?
  3. Have I cut anything that doesn’t serve that one outcome?
  4. Does it include at least one real example, not just theory?
  5. Have I read it out loud to catch anything that sounds stiff or unclear?

If you can check all five, you’re not just ready to record, you’re ready to record something students will actually finish.

The Realization Worth Sitting With

I used to think scripting was the enemy of sounding natural. It’s actually the thing that makes natural delivery possible, because you’re not spending mental energy trying to remember what to say next. You’re free to just teach.

The Question Worth Asking Before Your Next Recording

So here’s what I’d leave you with.

It’s not “do I know this material well enough to just talk about it?”

It’s “have I structured this so my student walks away with exactly what they came for?”

Because the knowledge you have is probably already valuable. The only real question left is whether your script turns that knowledge into something clear enough for someone else to actually learn from it.

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