Driving traffic to your Online Course

We will be discussing traffic in this module, and I’m sure you probably know by now that traffic is the lifeblood of your information product,

if you intend to make money from your online course, then online traffic is nonnegotiable, it’s just as simple as that.
No Marketing, no Traffic
No Traffic, no Prospects.
No Prospects, no Sales.
No Sales, no Business.
Yes, it’s that serious!

So here, we are quickly going to explore how to drive traffic to your launched information product, which I have categorized into 3 segments;
• Free source
• Paid traffic
• Search Engine Optimisation
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There are many ways to go about the free traffic source and that is because like the name free traffic implies, this means any source that can literally expose your course product to a potential lead for free, but for the purpose of this write up I will restrict this to some high converting free traffic.

First on my menu are Facebook groups and forums: identify Facebook groups that are directly related to your niche, join such groups and make meaningful contributions, members of such group will notice you and some may eventually connect with your product and if you are lucky the admins of such group may permit you to post your information product directly in the group for Free

2 High traffic blogs and online news portal, you may not have the advert budget to buy classified ad space on these sites, but you can become a contributor in the comment session, please don’t spam the comments, it’s a very annoying thing to do, follow a lot of these high traffic blogs, make a relevant contribution and stylishly sell yourself or your information page in the process.

3. Partner with LinkedIn groups owners, remember you are in the information marketing business and what better place to go than an information-driven portal, there are LinkedIn groups with thousands of members which can serve as a free, high-quality traffic source for your information product; join these groups, engage the groups owners on your intention to provide quality contents in the group and find a way to slip in your information product along the way. Again if you lucky some of these admins can permit a direct marketing for free.

4. Do you have friends in high places? Then this is the time to use them, if you have influencers with high followers who are willing to spare a space on their page for your business then you are privileged.

You may also take an advantage of their comment session if you are not in a direct contact with such influencers.

5 Get your online course listed on directory sites, this I cannot overemphasize, get as many directory listing site and job board listing, this will provide visibility for traffic link back to your online product.
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For the paid traffic; your knowledge on social media digital marketing will come handy here, facebook, and Instagram currently have a combine over 3.7 billion active monthly users globally, and trust me from experience, these two platforms have fetched most of my traffic income for the 7 years of my journey as a digital media consultant.

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Paid digital marketing is what will actually give you a return on investment on your information product.

Paid traffic also includes google adwords, email marketing, twitter and the new recent now popular tiktok.

Now let’s talk about search engine optimization,

Sometimes, people often assume that SEO is complicated and it is only reserved for the expert digital marketers but this is not true,

SEO in simple terms means making your information product readily visible for search engines like Google, Bing and Yahoo etc. yes, there are advanced SEO practices and Software, but we are not going into that for class.

Here, I am going to share with you simple tools you can leverage on to make your information product visible on the social media search result.

 

1 Create a google my business profile, this will directly register your  product information on google for instant result visibility

2 Create Social media pages for your information product, please this should be separate from your personal profile, launch Instagram, Facebook, Youtube, pages specifically for your online information product.

3 Start blogging, for this you can do using blogger, wordpress, medium , linkedin and the likes to get the word out on your online course, this sure takes time to generate traffic, but it’s worth it on the long run.

4 Go live, Faebook is at the moment favouring Live video, and as a matter of fact, video content has been proven to convert 67 percent more than any other content format. Live Webinars on facebook and Youtube is sure to get you backlinks to your information product.

5 Guest Blogging also works, giving you credible backlinks and visibility on search engines at the same time, in this method, you simply write a valuable article about your information product and have it posted on a very high traffic blog with reference links back to your site, works like magic.

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