Sales strategies for Online Courses

Creating a profitable online course as an entrepreneur requires skills and strategies, in this module I will show you the type of courses you can create and the strategic sales implementation for each.

The first on my list here is the Open or Free Online courses

In this strategy, you will divide your online course into 2 parts.

The first part will be a bait information course to strategically grow your audience, your student will be made to understand that the course is a 2 part course as you give the first part away for FREE.

So, by the time you roll out the second part of your information product this time a paid version to the audience you have already built, you should be able to get at the least a 40 percent paid conversion if you were able create a good appetite for your information course in first part.

I will suggest you do an email marketing model in this case.

The income generated should cover up for the initial marketing cost and fetch you a good profit provided your marketing optin conversion was considerably very cheap.

Second strategy is the is the Freemium course Model

This is a pricing strategy by which a product or service is provided free of charge, but money is charged for additional features or services.

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This is my favourite and I will highly recommend this, a lot of software companies, and web based services have adopted this method.

The strategy for the Freemium course type is very simple but highly effective.

You simply grant a limited access to your online course for your students to enjoy, but access into the comprehensive package will have to be paid for.

Infact, in one single information product, you could have as many as 5 paid information addons.

For example, if you are have a course on Mini Importation Business, you may decide to give access to the first 3 chapters for free, while access to the remaining modules which will include, workbooks, downloadable digital marketing blue prints, and a phone appointment consultation will all come at a cost.

Lastly is the Paid Online courses which is usually the common ways people sell their online, in this case your student will have make payments before accessing the information page from the get go.

The strategies with this type of online course is in the Value of the information products, the marketing strategies and additional freebie values attached.

You will need to be very skillful with your marketing approach to ensure you weaken all the defenses of your prospect.

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Learn more about pricing model for online courses

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