Category: <span>Online course</span>

One of the questions I get asked regularly is this “Danny, my course idea is already on YouTube for free, why else would anyone want to buy my course”

And my simple answer has always been “it is not only about WHAT your course idea is; it bothers more on HOW you sell”

As a matter of fact, I am always more opened to selling a popularly reviewed topic than a less considered one and the reason for this is obvious right?

‘THE MARKET’

Over the last 4 years, a course topic that has gained so much attention from different authors is the “Digital Marketing Course”.

Right now as you are reading this text, someone somewhere is adverting a digital marketing course online and yet still making a killing

A course that graced the internet like the sand by the sea shore

So how are they doing it?

Well the answer is in the oasis secret module of the course launch academy.

In the module, I showed you how to sell popular course idea topics uniquely, craft a good headline for your course idea and still rake in good money.

Everything about this and more is all in the Profitable Course Launch Academy, a FREE online course.

REGISTER TO CONTINUE WITH THE COURSE RIGHT HERE

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In my previous post, I discussed the online course market research methodology in the video course on the website.

I also showed you the 4 different methods you can deploy to profile your audience market.


In this article, I am going to show you how I get results using these tools for my market research

You see, over the past 8 years as a new media business developers I have come to realize that beyond the numerous keyword research tools the best way to conduct market research is simply to ask your audience what they want and give it to them.

It cut out all the stress and the assumptions

And today I am going to show you exactly how I do that.

Suppose I have my course Idea ready and I have budgeted 100k for marketing

My first action will be to go on Google and search for related websites on the topic and YouTube to see existing course topics on the subject.

Next, I will use “Keywords Everywhere” and Facebook audience insight to generate some keywords ideas

Now, the next step is what some “infopreneurs” don’t usually do, big organizations know the importance of this.

Next, I will set up a mock campaign on Facebook/IG with the data I have gotten so far offering a bait and running this with about 7% of my initial marketing campaign

By the end of 5 days

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I would found out
Who really needs my online course?
What problem it solves for them?
Where are they located?
Their favorite websites
Their purchasing power?
If they are Students or self-employed or fully Employed?
What their gender is?
What their age range is?
And most importantly, ads engagement and cost insight
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With this information,

I will now create a lookalike custom audience of my winning ad and launch a full-scale marketing onslaught with the remaining ads budget, giving my campaign a more laser targeting

If all these sound a bit too techy for you…

Don’t worry, You will find a video demo on this in the Course Launch Academy.
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Do you know that “How to be a mother” currently has over 2,150,000,000 search results on Google?

You would think being a mother comes naturally, but billions are online searching for how to be one.

Can you share your experience about being one and get paid for it?

But while everybody could develop an online course, not everyone actually develops a PROFITABLE online course that sells.

To develop a viable online course, you will need to pass your idea through a “chemical trial laboratory test” called the course validation test tube.


This process comprises of a 4 litmus test steps that your course idea is required to pass through before it can be considered a viable and profitable one.


I have create a 6 min video on this, you will find this in the course validation module 1 of the profitable course launch academy.

The academy is a short video online course that will hold you by the hand and show you step by step on how to convert your knowledge expertise into a 6 figure money-making venture.

It’s a FREE Online Course


PLEASE PROCEED TO CREATE YOUR ACCOUNT AND LOGIN INTO THE COURSE RIGHT HERE
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Just like any other thriving business, your ability to retain as many loyal contacts who have come to Know, Like and Trust you is the secret of any successful ‘infopreneur’.

If you have ever heard anyone say they made N5, 000,000 within a week/month in the information online business trust me, this did not happen overnight from total strangers.

They either have alot of faithful followers who have come to trust them over a period of time, or they are probably leveraging on the popularity of a known face.

The key point here is your ability to ‘microwave’ your cold audience into a warm audience and finally transform them into a hot engaging buying audience.

The good news is that the https://sellonlinecourse.com platform has been designed to help instructors handle this part of their information business.

There are 3 ways you can effectively engage your cold leads using the platform, I discussed this extensively in module 8 of the course launch academy.

Instructors can schedule their online courses so new students don’t rush through it at a glance, you can also set engaging quiz and reward system, and even create online written exams; you can also schedule a live MeetUp event while you automate your earnings directly into your bank account.

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There are 2 ways to develop the manuscript your online course.

First method,

The looooong route; here you will have to scratch your head on how to start a little, browse the internet and download lot of irrelevant materials, abandon the project work for a while, come back to it, jot down a few things and get stuck again. 🙂 🙂

Or the second method,


which is you could download the course launch template guild that I have provide in this academy, fill in the blanks and have your Manuscript ready in few hours.


You see,

Developing Digital Courses could be very stressful, writer’s block is often the common dreadful phenomenon here.

And this could be a discouraging mental lock jam which often leads to abandoned projects.

This is because most times, EVEN IF you know what you want to write about, expressing it COULD become an insurmountable challenge

The good news is with the Project Work Book Template all the hard work has been done for you.

I have provided you with a step by step Practical workbook template that will guild you on how you will seamlessly express your thoughts, develop your Outline modules and Launch your online Course in a sitting.

All you need to do is fill in the blanks and your course is ready to fly.


Moreso, you don’t have to think of a platform that will host, manage, launch and make sales for your online course as these have been handled at no cost for you with several other added benefits.

Please proceed to join the course launch academy to download the templates

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Today I am going to show you how to make money with your online course before you even launch it, a concept called the pre-launch sales,

If it were the latest of the iPhone series they will call it ” the pre-order sales”.


In the module 4 of the Course Launch academy we discussed the Oasis Value Secret where I showed you how to highlight the value of your course project and craft a very attractive headline for your project.



Now, follow the steps below to learn about the pre-launch sales method.

Step 1 – List at least 5 solutions that your course idea will provide using the oasis method;

Step 2 – Create an account with Mailchimp and launch a simple sign up form or a landing page to collect name, email and phone number

Step 3 – Use the script below, ensure you edit and customize it to taste together with the mail chimp landing page link, and share it with as many social media / WhatsApp contacts as much as you can reach.

You may run a paid ads on social media too


Edit and Use the Script Below:

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HEADLINE: How I make N950,000 monthly in real estate without owning a building; my secret formula to selling real estate on the internet.

SCRIPT: I have over the past 4 and half years made over N48 million as a real estate marketer and consultant

And for the first time, I will be sharing my sales secret with you revealing how you can make as much as N2m in a month without scrambling around on muddy land site location in my soon to be released online course.



You learn how I source available properties
How to negotiate with potential buyers
How to runs ads that sell out
How to source for high paying clients
all done without leaving the comfort of my living room.
And my bonus gift, a 1-hour phone consultation;


This information course will be ready in 14 days and will cost you N25, 700 but if you are serious on getting this information and you pay now, you will get a landslide 75% discount and pay just N4,999.


While I will keep you on the waiting list before the official launch of the course.


This offer will expire in 24 hour, so you must act now.
Simply enter your details by filling this form: ie your sign up form and you will get further details

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I hope you get the point of the message

Use this script together with your mailchimp landing page to collect your data.

You may then followup and extend the payment details to anyone that subscribe,

You will learn how to use the sellonlinecourse web app to automate this whole process in the Module 6 of this class.

The web app will host your online course, make sales for you, and automatically process your sales and remit same into your preferred bank account instantly.

Visit link to review web app here 
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Your online information course product can be branded in 3 different formats when launching your online course on the https://sellonlinecourse.com/ platform

It can take any of the format listed below:

PDF Report or eBook,
An audio Podcast or Voice over slides
A Direct Video Camera Online Course

This means you can either have it rolled up into an eBook, a podcast course or a video course.

You may decide on the one that best suits your project and align with your preference,

But most importantly, make sure you have it in that format that resonate well with your audience.

However, it has been discovered by research that video courses convert 67.9% more than any other format as it provides for more interactions and engagements.

With camera recorded video courses, you are able to establish the know, like and trust factors with your audience which positively impacts on your ROI.

I discussed more on how to use these different formats in the 4 min video of the profitable launch academy.

CONTINUE LEARNING HERE
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Today we will be discussing traffic, and I’m sure you probably know by now that as with any other business online traffic is the lifeblood of your information product.

And if you intend to make money from your online course, then online traffic is just non-negotiable.

No Marketing, no Traffic
No Traffic, no Prospects.
No Prospects, no Sales.
No Sales, no Business.
Yes, it’s that serious!

I have categorized online traffic into 3 segments;

• Free traffic source
• Search Engine Optimization
• Paid traffic source

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The free traffic source as the name implies includes any and all activities you can do online to increase visibility for your online course over the internet.

This includes blogging, vloggin, facebook groups and forums, your social media activities, and live videos. Please get access to the Academy to see how this works.

I did not know how powerful SEO was until last year, a business website I launched 6 years ago and abandon starting generating remarkable daily calls and deals to my amazement.

Most of the leads said they had searched on Goolge and my business name popped up.

SEO when done properly can keep you in business for long time at no recurrent cost. It takes time and great effort to you there with the rising daily number of competition, but it’s worth it.

I discussed Google SEO for starters in the course launch academy, CLICK https://sellonlinecourse.com/startcourse

Lastly, is the paid marketing.

Your knowledge on social media digital marketing will come handy here.

Facebook, and Instagram currently have a combine monthly 3.7 billion active users globally, and trust me from experience, these two platforms have fetched me most of my traffic income for the 7 years of my journey as a digital media consultant.

Paid digital marketing is what will actually give you an instant return on investment on your information product marketing.

Paid traffic also includes Google adwords, email marketing, and the new recent now popular Tiktok paid marketing.

There are some digital marketing courses that will really help you gain some insight into how paid digital marketing works on the platform. CLICK HERE

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If you are going to take your Information Marketing venture very seriously then your knowledge on Digital Marketing is not negotiable

Creating a profitable online course as an entrepreneur requires skills and strategies, in this module I will show you the type of courses you can create and the strategic sales implementation for each.

The first on my list here is the Open or Free Online courses

In this strategy, you will divide your online course into 2 parts.

The first part will be a bait information course to strategically grow your audience, your student will be made to understand that the course is a 2 part course as you give the first part away for FREE.

So, by the time you roll out the second part of your information product this time a paid version to the audience you have already built, you should be able to get at the least a 40 percent paid conversion if you were able create a good appetite for your information course in first part.

I will suggest you do an email marketing model in this case.

The income generated should cover up for the initial marketing cost and fetch you a good profit provided your marketing optin conversion was considerably very cheap.

Second strategy is the is the Freemium course Model

This is a pricing strategy by which a product or service is provided free of charge, but money is charged for additional features or services.

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This is my favourite and I will highly recommend this, a lot of software companies, and web based services have adopted this method.

The strategy for the Freemium course type is very simple but highly effective.

You simply grant a limited access to your online course for your students to enjoy, but access into the comprehensive package will have to be paid for.

Infact, in one single information product, you could have as many as 5 paid information addons.

For example, if you are have a course on Mini Importation Business, you may decide to give access to the first 3 chapters for free, while access to the remaining modules which will include, workbooks, downloadable digital marketing blue prints, and a phone appointment consultation will all come at a cost.

Lastly is the Paid Online courses which is usually the common ways people sell their online, in this case your student will have make payments before accessing the information page from the get go.

The strategies with this type of online course is in the Value of the information products, the marketing strategies and additional freebie values attached.

You will need to be very skillful with your marketing approach to ensure you weaken all the defenses of your prospect.

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Learn more about pricing model for online courses

We will be discussing traffic in this module, and I’m sure you probably know by now that traffic is the lifeblood of your information product,

if you intend to make money from your online course, then online traffic is nonnegotiable, it’s just as simple as that.
No Marketing, no Traffic
No Traffic, no Prospects.
No Prospects, no Sales.
No Sales, no Business.
Yes, it’s that serious!

So here, we are quickly going to explore how to drive traffic to your launched information product, which I have categorized into 3 segments;
• Free source
• Paid traffic
• Search Engine Optimisation
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There are many ways to go about the free traffic source and that is because like the name free traffic implies, this means any source that can literally expose your course product to a potential lead for free, but for the purpose of this write up I will restrict this to some high converting free traffic.

First on my menu are Facebook groups and forums: identify Facebook groups that are directly related to your niche, join such groups and make meaningful contributions, members of such group will notice you and some may eventually connect with your product and if you are lucky the admins of such group may permit you to post your information product directly in the group for Free

2 High traffic blogs and online news portal, you may not have the advert budget to buy classified ad space on these sites, but you can become a contributor in the comment session, please don’t spam the comments, it’s a very annoying thing to do, follow a lot of these high traffic blogs, make a relevant contribution and stylishly sell yourself or your information page in the process.

3. Partner with LinkedIn groups owners, remember you are in the information marketing business and what better place to go than an information-driven portal, there are LinkedIn groups with thousands of members which can serve as a free, high-quality traffic source for your information product; join these groups, engage the groups owners on your intention to provide quality contents in the group and find a way to slip in your information product along the way. Again if you lucky some of these admins can permit a direct marketing for free.

4. Do you have friends in high places? Then this is the time to use them, if you have influencers with high followers who are willing to spare a space on their page for your business then you are privileged.

You may also take an advantage of their comment session if you are not in a direct contact with such influencers.

5 Get your online course listed on directory sites, this I cannot overemphasize, get as many directory listing site and job board listing, this will provide visibility for traffic link back to your online product.
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For the paid traffic; your knowledge on social media digital marketing will come handy here, facebook, and Instagram currently have a combine over 3.7 billion active monthly users globally, and trust me from experience, these two platforms have fetched most of my traffic income for the 7 years of my journey as a digital media consultant.

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Paid digital marketing is what will actually give you a return on investment on your information product.

Paid traffic also includes google adwords, email marketing, twitter and the new recent now popular tiktok.

Now let’s talk about search engine optimization,

Sometimes, people often assume that SEO is complicated and it is only reserved for the expert digital marketers but this is not true,

SEO in simple terms means making your information product readily visible for search engines like Google, Bing and Yahoo etc. yes, there are advanced SEO practices and Software, but we are not going into that for class.

Here, I am going to share with you simple tools you can leverage on to make your information product visible on the social media search result.

 

1 Create a google my business profile, this will directly register your  product information on google for instant result visibility

2 Create Social media pages for your information product, please this should be separate from your personal profile, launch Instagram, Facebook, Youtube, pages specifically for your online information product.

3 Start blogging, for this you can do using blogger, wordpress, medium , linkedin and the likes to get the word out on your online course, this sure takes time to generate traffic, but it’s worth it on the long run.

4 Go live, Faebook is at the moment favouring Live video, and as a matter of fact, video content has been proven to convert 67 percent more than any other content format. Live Webinars on facebook and Youtube is sure to get you backlinks to your information product.

5 Guest Blogging also works, giving you credible backlinks and visibility on search engines at the same time, in this method, you simply write a valuable article about your information product and have it posted on a very high traffic blog with reference links back to your site, works like magic.

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